Advertising with Video
With Video you can create fast-loading multimedia files that are
viewable by over 96% of Internet users without a download, which makes
them ideal for advertising.
(For information on our
Podcasting Services)
Streaming Videos/Audio are the best way to create multimedia web-based
advertising, because your audience will be able to see your ads
(including video ads!) without having to download a special player or
plug-in. With our video encoding you can:
 |
Stream video and/or audio to over
96% of browsers without a download - even through corporate
firewalls! If the user can view a web page they can view your
Flash advertisement, even if it contains video! |
|
|
Easily insert links into your ads |
|
|
Play your video in customized and
branded players |
|
|
Take advantage of all the
interactivity and design features inherent in Flash |
And the Flash player also loads much faster than any other rich media
player, which means your end users will get to see the video right away
- before they click away.
Rich media is a far more effective way to market on the web than
traditional methods. If a picture is worth a thousand words, think of
the power of video.
"DoubleClick's ad serving data reveals a major variance in the
click-through rates of rich media ads (2.4%), which is six times
higher than non-rich media ads (0.4%)."
According to Patrick Spargur of SF Interactive, a digital marketing
company, which recently launched a rich media advertising campaign on
CNet using encoded video, the video ads surpassed CNET's average by
about 400%. States Spargur,
"The initial click rate on the ad was as high as 4.9%, averaging
2.75% over the life of the campaign. CNET's average click rate for
this ad format is about 1.9%. That means we surpassed CNET's average
by about 400%. Of those who clicked on the ad, up to 14% continued
to interact with it-an all-time record for this ad format. The video
was the number-one draw."
Video is an eye-catching addition to any advertising campaign. And if
you're already creating video/audio advertising, online rich media
marketing enables you to maintain an integrated campaign in which your
message and image are consistent across multiple media formats.
You can add video, with or without sound, or sound alone. You can
also easily add controls such as play, pause, rewind, fast forward, mute
and volume.
Light Speed Networks is pleased to offer it's clients Services for
Video production for their website.
The Newest Craze on the Internet
Live Video, and Video Broadcasting, sometime known as Podcasting is now
a reality. With more and More users moving to Broadband, the Bandwidth
to support full motion video on a website is truly a reality.
Our Hosting services provide a great platform with plenty of
throughput to insure services to all your potential clients. The old
saying, "A Picture is worth a thousand words", can now be stated as "and
a Video is worth a Million!".
See our Video Demo Page for a
look at what is possible with website Encoding.
Prices for Video encoding into the Very Popular FLV and SWF Format are quite
reasonable. This file type uses the standard Macromedia Player that is
installed on most browsers and used by all the top systems. We can take
your AVI, or other Video file and convert it into a small file size
with built in Player interface and implement it in your website design.
Request A Free Quote on your web design project.
|
