| People having trouble finding your website? Studies show that more than 90% of all online users use search engines to find what they are looking for, whether this is a service, a product or just information. And what do these users find in response to their search? 200, 2,000, 20,000+ results?
Do you know whether you are no.1 or no.100 in the sequence of search results? The fact is that fewer than 7% of all seekers look further down than no. 30 on the list. If you want your Web site to work for you, you need to constantly ensure that the site is at the top end of the results list.
Search Engine Optimization (SEO) is the act of making a Web site content more search engine friendly to make it rank higher. SEO being the fundamental part of an Internet marketing strategy is the most paying marketing tool for dramatic increase in your targeted traffic. Light Speed Networks can help promote your website today with the most advanced promotion tools and Search Engine Optimization (SEO) tools available! See our Code of Ethics for Website Optimization and Promotion  Our Keyword Search Engine Optimization Service can help. On average, visitors locating websites through search engines are more likely to make a purchase since they were specifically searching for that product or service. Optimizing and submitting your website to the search engines is a very low cost of advertising with a potential high rate of return as compared to other alternatives. While there are no guarantees where your website will rank, simply inserting keywords on a website is like throwing a needle on a stack of needles.
 Someone needs to help find the needle . . .
With our Submission Service, we analyze your web site and your target audience, products, and services. Then we develop a set of keywords and optimize and submit your web site to the major and minor search engines and directories. In order to be useful, your company's Web site must be search engine friendly to be found by target prospects and your current clients. In order for clients to find your company's Web site, search engines must first be able to find and index the site. Simple steps such as adding a Search engine compatible Site Map, and a ROR.XML index of your site can make a huge difference.
Light Speed Networks offers a complete Search Engine Optimization (SEO) package which includes to following steps: |
|
|
|
Step 1: Keyword Phrase Selection
We'll help you choose keyword phrases that are most relevant to your business, are most likely to be used by potential clients, and have the least number of competing sites. We then use the Wordtracker database to help find the most appropriate and related keyword phrases. Once the correct list of keywords and phrases has been chosen. A pre-optimization report can be created by us. This *pre-optimization report will show exactly how many times a month a particular term or phrase is searched on thereby ensuring you only use keywords which are will return a qualified lead to your website.
*Creating a pre-optimization reports is a chargeable service. Fee is based off type of business and number of keywords chosen. Step 2: Run Initial Report
We create a competitive analysis report showing your site's ranking for each of your chosen keyword phrases in the major search engines. This initial report will help us to:
1) decide which pages / keyword phrases naturally work together
2) determine if search engine optimization is necessary
3) give a bench march for progress with search engine placement Step 3: Page Optimization
We access each page of your Web site, editing existing copy to ensure proper usage of your keyword phrases and optimizing the page code as required. If necessary, we will work with your marketing personnel to create content for sites with little or no existing content. Optimization takes between 3-5 business days depending on the size or the individual project. Step 4: Link Building Strategies Link Popularity tells you how many websites are linking to yours. Website popularity is becoming increasingly important, as many search engines are using this information as a ranking criterion. The more popular your site is, the better it is ranked on the search engines.
To find out how popular your site is, just enter your URL in the search box of any search engine If your site represents a business, don't forget to also check your competitors! You might be surprised by the results.
Here is a checklist of things to consider when building links:
How much traffic does this link get?
What do they market?
Do they provide the same goods and services I do?
(you don't want to loose a client to a link)
Are their links relevant to what you market?
Do they have a decent link popularity or page rank?
Writing Articles
One of the few ways to get low cost links is to write content that either generates links on its own, or that you allow reprinting of in exchange for a link-back. CNN and other news sites are linked to a hundred times or more each day because of the uniqueness of the content. If you are in a position to publish news and other informative articles on your website, by all means do so. Visit PR websites to submit your articles and press releases which will assist you in getting additional search engine rankings.
A variation of this is in allowing others to reprint your articles on their websites in exchange for a link-back to your website. For any given topic, there are hundreds of resource sites hungry for content. Just be sure to request a clickable, search-engine indexable link. Step 5: Site Submission
We will submit your web site to all the major search engines and directories, as well as those exclusive to your industry. We will conduct and monitor the submission process monthly to consistently drive traffic directly to your web site. The number of Search Engines we submit your Website varies depending on your geographical location, category, and other factors but, your site is normally submitted to the 19 Major Search engines, 150+ Minor search engine, with related links. The actual number of submissions could reach over 2.5 millions sites after completion. We can also submit your site to related BLOG Search engines when applicable. If you're Interested in web site Promotion please read more about it on our submission information page
You will also receive a monthly report showing your site's exact ranking on each of the top search engines for keywords related to your business. Step 6: Waiting Period
Search engines take anywhere from 2 to 6 weeks to index a Web site. After which, we run another report showing how your post-optimization site ranks as compared to the initial, pre-optimization report results. In some cases you could start seeing increased traffic to your site immediately.
If you decide you would like some immediate search engine rankings you can try pay per click advertising while you wait for your site to indexed. Companies such as Yahoo Search Submit (Overture) and Google are the leading par per click companies on the web. For more information on Light Speed Networks maintaining a pay per click campaign for your company. Search Engine Optimization (SEO)
Search Engine Optimization or SEO as it is known, is the best way to improve the Ranking of your website on the major search engines. Used in Combination with our Monthly Web Site Promotion Service you can see a dramatic increase of Traffic through your website. Increased traffic means Increased sales. We examine your website, competitor's websites, and make or add changes to your existing Meta Data. Many of website today are either lacking Meta Tags all together or they are poorly constructed. Creation of the Proper Meta Tag Data is the Single biggest Factor in increasing your site in the Major Search Engines. We will provide your with a recommendation on changes to your web sites index for increased loading speed, streamlining, and structure. We can also make these changes for you as part of out Web site Maintenance Services. Don't allow your place on the Internet be lost in Cyber Space. This Includes Main Website Index Page only, Other Options are listed below. It is based on the results of the analysis and includes:
 | Lists of pages for which SEO is recommended will be created.
| | We'll compare the most popular keywords (they will be provided by the analysis) to the content of already existing pages, select the most appropriate keywords, elaborate a content optimization strategy (according to the client's requests). 3-5 main keywords will be chosen for each page (according to the topic or just randomly). Two aspects are critical here:
- client's requests
- keywords popularity.
| | Content will be processed. All the possible content changes for the optimized pages should be agreed with the client.
| | Source pages will be processed: titles, meta-tags, alts, etc. They should meet search engines' demands (especially Google's).
| | Optimized pages will be examined by Quality Assurance specialists and via particular sites intended for optimization check-up.
| | (optional) Cross links will be added where they are necessary, provided it does not affect functioning of the site. Moreover, mandatory for the optimization links to other pages of the site will be displayed on each page
| | (optional) New pages will be added, if necessary, to the site and cross links between newly-created and original pages will be established (this will be performed in contact with the client).
| | Report on what has been done will be prepared and delivered upon completion.
| | Also Available Advanced features such as ROR XML sitemap Generation, Google Sitemap XML, enhanced Meta Tag creation, and a few secrets we've found to increase your sites exposure. |
Visit our Web Design services site at http://www.lightspeedintl.com
 Request A Free Quote on your web design project.
|
|
|
Also please consider our;
Monthly and Annual Site Maintenance (which includes normal SEO)
This is an additional service we offer to our clients. It includes recurring analysis of a site search engine ranking. In case a negative trend occurs, additional measures will be undertaken: keywords will be reviewed, for example, if significant changes took place in the client's sphere of activities. Please keep in mind that your site will not be listed in the search engines and directories in the twinkling of an eye. Thus, the average time between submitting your URL and getting it into Google is 45-60 days. That can be explained by the fact that Google renews its database rather slowly and it does not depend on us in any way. Nevertheless we guarantee that, depending on the amount of promotion work, for a number of keywords your site will be on the first pages of search engines (Google in particular). Our search engine optimization and submission increases your chances of higher search engine ranking. We guarantee top search engine ranking if you work closely with us, react quickly to our suggestions, and update your website according to our proposals Glossary of SEO Terms
Index
Having your site "indexed" by a search engine means the search engines have found and recognized your site, and included it in their listings.
Keyword
Keywords and keyword phrases are words that define the most important content on your site. When created and used correctly, they are instrumental in getting your site found on the Internet.
Search Engine Friendly
Search Engine Friendly is a general term we use to describe an overall strategy of designing, building and maintaining a site in such a way that allows for optimal search engine results when the time comes to submit your site to the search engines.
Site Ranking
Your site ranking is defined by how close you come to the top of the list, in your specific category, when someone finds you, using a search engine.
|
|
|
|
