What are Pay Per Click Listings? A Pay-Per-Click (PPC) listing (also called Sponsored Listings), is a search engine advertising methodology online businesses use to ensure that their site is placed at the top of major search engines when particular keywords are searched. In general, the higher amount you bid, the closer to the top of the search pages your site is placed; therefore, your site will have increased exposure, and will be more likely to generate targeted hits. PPC campaigns can be very effective, but if the account is not setup and managed to target the best keywords at the best price-per-click, these campaigns can be very costly and ineffective. Continuous keyword development and proactive management of the campaign ad descriptions help to make sponsored listings operate at their most efficient level. Where do PPC Listings appear? Pay-Per-Click listings will appear on all the major search engines including Google, Yahoo!, MSN, AOL, AltaVista, Hot Bot, Excite, DogPile, DMOZ, Look Smart, AllTheWeb, Lycos, IWON, Netscape, NBCI, Overture, About.com, CNBC, CNN, InfoSpace, and more. Sponsored listings normally appear at the top, right, and bottom of the organic (non pay per click) listings. Here is an example of where sponsored listings appear:
How do they work? Once the best-targeted keywords for your business are determined, an account must be set up and funded for those keywords. This allows you to pay for each person who clicks on your PPC sponsored listing. Your account is debited for the clicks you incur as charged by Google and Overture (we never "markup" the costs per click, you are charged directly by Overture and/or Google). Click cost expenditures can be controlled by applying daily, weekly, or monthly budget amounts. When the accounts are set up, it is important to regularly monitor (which we do for you) the effectiveness of the keywords, ads, and the amounts you're bidding. It's imperative to continually research additional targeted keywords that are worth adding to your account. In addition, it's very important to delete or revise keywords that do not perform. Getting Started: Whether you are brand new to pay-per-click campaigns or are already using them, our targeted sponsored listing setup, optimization and management services are the best way to minimize your spend and maximize your results. If you are interested in discussing how we can help, please fill out the Contact Us or the Request for located above. Please contact us for more information or Visit our Website Design services site at http://www.lightspeedIntl.com Request A Free Quote on your web design project.
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