Targeted
Pay Per Click Advertising PPC
This
intensive program is for businesses serious about
quickly improving their sales, marketing, and traffic
results over the internet. For over five years we've
been creating high performing search engine marketing
campaigns that are setup professionally and continuously
managed to ensure optimal results. As a valued client,
your business will consistently attract large volumes of
highly qualified prospects directly to your website...
at the lowest possible cost. For those who are already
utilizing pay-per-click listings, but would like to
increase the effectiveness of these campaign(s), we
optimize and manage existing pay-per-click accounts.
Our pay-per-click campaign setup and management
includes
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Creation of optimized search
engine marketing campaigns in Google Adwords,
MSN, and Yahoo (was Overture). Your site
will receive highly targeted visitors from
Google, Yahoo, MSN, AOL, Ask Jeeves (now
just "ASK), Netscape, Earthlink, AltaVista,
DogPile, Lycos, and all other major search
engines.
-
We will establish your accounts with
numerous targeted keywords derived from your
initial input and our ongoing in-depth
keyword research. To maximize the
effectiveness of these keywords, we match
each keyword type with unlimited unique ads
and landing pages. We will apply local
targeting if applicable.
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All new accounts will receive $125.00
applied toward your click budget. Your
search engine listings will begin appearing
within 1 to 2 days of signing up.
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Every week you will receive a detailed
keyword activity report showing all visitor
clicks and related data. We analyze this
information and provide suggestions and
observations that will help to continually
improve the campaign.
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Unlmited phone and/or email support and
consultation throughout the time of your
campaign.
-
Prices start at only $299.00. For a
free consultation to discuss how we can
help, Please call us at 925-952-9110 or
utilize the form below and we will contact
you promptly
What are Pay Per Click Listings?
A Pay-Per-Click (PPC) listing (also
called Sponsored Listings), is a search
engine advertising methodology online
businesses use to ensure that their site
is placed at the top of major search
engines when particular keywords are
searched. In general, the higher amount
you bid, the closer to the top of the
search pages your site is placed;
therefore, your site will have increased
exposure, and will be more likely to
generate targeted hits.
PPC
campaigns can be very effective, but if
the account is not setup and managed to
target the best keywords at the best
price-per-click, these campaigns can be
very costly and ineffective. Continuous
keyword development and proactive
management of the campaign ad
descriptions help to make sponsored
listings operate at their most efficient
level.
Where do PPC Listings appear?
Pay-Per-Click listings will appear on
all the major search engines
including
Google, Yahoo!, MSN, AOL, AltaVista, Hot
Bot, Excite, DogPile, DMOZ, Look Smart, AllTheWeb,
Lycos, IWON, Netscape, NBCI, Overture, About.com, CNBC,
CNN, InfoSpace, and more. Sponsored listings normally
appear at the top, right, and bottom of the organic (non
pay per click) listings. Here is an example of where
sponsored listings appear:
How do they work?
Once the best-targeted keywords for your
business are determined, an account must be set up and
funded for those keywords. This allows you to pay for
each person who clicks on your PPC sponsored listing.
Your account is debited for the clicks you incur as
charged by Google and Overture (we never "markup" the
costs per click, you are charged directly by Overture
and/or Google). Click cost expenditures can be
controlled by applying daily, weekly, or monthly budget
amounts.
When the accounts are set up, it is
important to regularly monitor (which we do for you) the
effectiveness of the keywords, ads, and the amounts
you're bidding. It's imperative to continually research
additional targeted keywords that are worth adding to
your account. In addition, it's very important to delete
or revise keywords that do not perform.
Getting Started:
Whether you are brand new to
pay-per-click campaigns or are already using them, our
targeted sponsored listing setup, optimization and
management services are the best way to minimize your
spend and maximize your results. If you are interested
in discussing how we can help, please fill out the
Contact Us or the Request for located
above.
Please contact
us for more information or
Visit our Website Design services site
at
http://www.lightspeedIntl.com
Request A Free Quote on your web design
project.
